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01-12-2010 CC Rpt A15 COUNCIL AGENDA STAFF REPORT CITY CLERK USE ONLY RECEIVED Meeting Date: January 12, 2010 2018 JAN -6 PM I: 05 Public Hearing: ❑ Discussion Item: OFFICE OF CITY CLERK <: r Consent Item: ❑ CHINO HILLS January 5, 2010 TO: HONORABLE MAYOR AND CITY COUNCIL MEMBERS FROM: CITY MANAGER SUBJECT: TEMPORARY BANNERS RECOMMENDATION: Staff recommends that the City Council review the information provided regarding temporary banners and provide direction for further action. BACKGROUND: At their meeting on November 24, 2009, the City Council discussed with the City Manager the possibility of assisting local businesses in Chino Hills by `relaxing" the current "temporary sign" standards of the Chino Hills Municipal Code. The City Council has recognized that the current economic downturn has created a significant hardship on local businesses in Chino Hills, which has led to some local businesses requesting more flexible standards for advertising special sales and services. Specifically, the City Council requested information about how the City could extend the display period for special event/temporary signage as Council believes it will assist local businesses in generating more business. ANALYSIS: Chino Hills Temporary Banner and Flag Standards Per Chapter 7, Section 87.0710(f) of Appendix D of the Chino Hills Municipal Code, local businesses have the ability to apply for a Temporary Use/Special Event Permit to display temporary banners and flags to promote a new business coming soon, grand openings or special events subject to a permit approval. The following are the temporary banner and flag standards per Section 87.0710(f): • Size: Banner and flag size shall not exceed forty-five (45) square feet in area, fifteen (15) feet in length by three (3) feet in width. • Placement: Banners and flags may be displayed on the roof, wall, or fence areas only of leased/owned space. fl1�`� AGENDA DATE: January 12, 2010 Page 2 SUBJECT: TEMPORARY BANNERS • Total Allowed: The total number of banners/flags per occupant may not exceed one (1) banner/flag per street/parking lot frontage with a maximum of two (2) banners or three (3) flags. • Time Period for Display: The maximum time period for display of an approved banner is ninety (90) days from the date approved. • Fees Required: Permit Processing Fee = $79.00 / Removal Deposit = $315.00 • Type of Event(s): Banners and flags may be used for "Coming Soon", "Grand Opening" or "Going Out of Business" events for retail/service businesses, which the content of the banner may only have the company name, logo and type of event. Banners may be used by non-profits, religious, charitable or fraternal organizations to advertise special events. Temporary Banner and Flag Standards in other Cities In order to address the concerns of the City Council, staff researched thirteen (13) other cities (See Attached Survey) to compare temporary banner standards as well as find out how other jurisdictions have responded in providing assistance to local businesses in regards to "relaxing" their temporary signage requirements. Staff researched the cities of Brea, Chino, Claremont, Corona, Diamond Bar, Fullerton, Los Alamitos, Ontario, Pomona, Rancho Cucamonga, San Dimas, Upland, and Yorba Linda. Staff discovered that all thirteen cities have a range of different temporary sign/banner standards compared to Chino Hills, which is outlined below. • Size: o Other Cities: The temporary banner size requirements range from twelve (12) square feet to 150 square feet, with a median of fifty (50) square feet. o Chino Hills: The City's banner size requirement is forty-five (45) square feet, which is close to the average size banner allowed by other cities. • Placement: The placement of temporary banners for all thirteen cities require the banner to be temporary mounted on the business tenant façade or mounted within the leasing area of the business, which is consistent with the standards of Chino Hills. • Total Allowed: o Other Cities: The total number of banners allowed by all thirteen cities consisted of one (1) banner per occupant per street/parking lot frontage. o Chino Hills: The City allows one (1) banner/flag per street/parking lot frontage per occupant with a maximum of two (2) banners or three (3) flags per occupant. • Time Period for Display: o Other Cities: The duration of time a temporary banner may be displayed ranges from ten (10) days to 180 days. The majority of the cities allowed banners to be displayed between thirty (30) to ninety (90) days. Only one city, Corona, permits banners to be on display for more than 90 days. AGENDA DATE: January 12, 2010 Page 3 SUBJECT: TEMPORARY BANNERS o Chino Hills: The maximum time period for display of an approved banner is ninety (90) days from the date approved. • Fees Required: o Other Cities: The fees required by other cities ranges from no fees required to $130.00. The City of Diamond Bar was the only city surveyed that required a removal deposit, which is $100.00. If Diamond Bar's Code Enforcement has to remove a temporary banner due to the time period for banner display expiring, then the removal deposit will cover the services provided by Diamond Bar to remove the banner. o Chino Hills: The City requires a temporary banner permit fee of $79.00 and a removal deposit of $315.00. If the City's Code Enforcement has to remove a temporary banner due to the time period for banner display expiring, then the removal deposit will cover the services provided by Code Enforcement to remove the banner. The City's permit fee of $79.00 is within the median rate among the thirteen cities surveyed. • Type of Event(s): o Other Cities: The cities surveyed allow temporary banners to be used for a variety of events such as promotions or to advertise special events, grand openings or liquidation sales, and special events such as holiday sales. o Chino Hills: The City only allows businesses to use temporary banners and flags for the purpose of advertising a business "Coming Soon", "Grand Opening" or "Going Out of Business" events. Seven of the thirteen cities that were surveyed have adopted an internal policy or a City Council Policy, a Development Code Amendment, or an Urgency Ordinance to provide more flexible standards for temporary advertising to assist local businesses. The common standard that has been adjusted to assist businesses by the seven cities was to extend the time period in which temporary banners could be displayed. REVIEW BY AFFECTED DEPARTMENTS: This item has been reviewed by the Community Services Department and the City Attorney's Office. Respectfu ly submitted, Recommended by: Michael S. Fledge , Christine Kelly, City Manager Community Development ' for Attachments: Survey—Temporary Banner Development Standards by other Cities Survey—Temporary Banner Development Standards by other Cities Temporary Banners/Signs Chino Hills Temporary Banner Standards: • Size: not to exceed 15 feet in length nor 3 feet in width(Area=45 square feet maximum) • Placement: roof,wall, or fence areas only of leased/owned space • Total Allowed: may not exceed 1 banner per street parking lot frontage with a maximum of 2 banners • Time Period for Display: not to exceed 90 days • Fees Required: Permit Fee=$79.00/Removal Deposit=$315.00 • Type of Event(s): Banners may be used for"Coming Soon","Grand Openings"or"Going Out of Business" events for normal businesses,which the content of the banner may only have the company name, logo and type of event. Banners may be used by non-profits, religious, charitable or fraternal organizations to advertise special events. City Development Standards Brea • Size: o 30/40 Day Sign: Special signs or banners mounted on the exterior wall of a Note:Temporary Sign- building or structure which do not occupy more than ten percent(10%) of the Any non-illuminated total outside wall area upon which the sign is located,exclusive of windows or temporary sign constructed door openings, such signs shall be limited to one hundred(100)square feet of paper,cloth, canvas,or on any street frontage. One(1)temporary, portable type sign, not exceeding other similar lightweight twenty-four(24)square feet,which advertises special goods, services, or material,with or without products offered on the site. frames, including painted o Temporary once-per-week sign:Signs shall be limited to a maximum of six(6) windows,flags,streamers, square feet per side or face. No signs shall exceed a maximum of two(2) pennants, banners and sides or faces and shall not exceed five (5)feet in height. other signs not designed to • Placement: be attached to a building or o 30/40 Day Sign: mounted on building facade or any building facade below the anchored to the ground, roof line visible from a street that is contiguous with the leasable area of the intended to be displayed business for a period not to exceed o Temporary once-per-week sign: Sign placement shall be allowed on private forty-five(45)days. property and within city right-of-way areas. Signs proposed for right-of-way placement shall be designed and displayed in a manner not to create conflicts with pedestrian or vehicular safety to the satisfaction of the Development Services Director. • Total Allowed: o 30/40 Day Sign: No Limit o Temporary once-per-week sign:A maximum of two(2) signs shall be allowed. • Time Period for Display: o 30 Day Sign—Sign copy and/or text may be changed within the permit period. Such permits may not be granted to the same business or location more than two(2)times during any one(1)year and further,the thirty(30)day time period shall be concurrent with and not in addition to,any forty-five(45) day permit. The two(2)permitted time periods may not be granted consecutively, but shall be separated by a time period of at least sixty(60) days. o 45 Day Sign—Sign copy and/or text may be changed within the permit period. Such permits shall not be granted to the same business or location more than two(2)times during any one(1)year. The two(2)permitted time periods may not be granted consecutively, but shall be separated by a time period of at least sixty(60)days. o Temporary once-per-week, eight(8) hour signs—A temporary sign permit may be issued for a six(6) month period for the once-per-week display of signs. No more than one approval of a once-per-week temporary sign permit shall be granted to any business or location during a six(6) month time frame. • Fees Required:$40.00 • Type of Events: Does not specify the type of event, but the content of the I temporary sign may consist of special displays of goods, merchandise, or prizes , that may be offered in connection with area wide, regional, and/or national sales campaigns or seasonal promotions. • Has the jurisdiction "relaxed"their standards to assist business owners during the economic downturn? If so,did your jurisdiction do a development code amendment or a moratorium or a different process to allow it? No,the City has not received any pressure from business owners regarding existing standards for temporary signs and banners. - 1 - Survey—Temporary Banner Development Standards by other Cities Chino • Size: 150 sq.ft in area, no dimension requirements • Placement: o Freeway Banner—side or rear elevation visible from a freeway o Grand Opening Banner—mounted on building facade or any building facade below the roof line visible from a street that is contiguous with the leasable area of the business o Special Event Banner—mounted on building facade or any building facade below the roof line visible from a street that is contiguous with the leasable area of the business o Temporary Event Banner—mounted on building façade or any building facade below the roof line visible from a street that is contiguous with the leasable area of the business • Total Allowed: o Freeway Banner—1 banner per event, maximum 3 times per calendar year o Grand Opening Banner-1 banner per street or business face o Special Event Banner—1 banner per street or business face o Temporary Event Banner—1 banner per event • Time Period for Display: o Freeway Banner—for a period not to exceed 14 days prior to the event, banner must be removed 24 hours following the close of the event o Grand Opening Banner—30 consecutive calendar days o Special Event Banner—56 calendar days per business address and the days may be used consecutively, in 2 periods of 4 weeks duration or 8 periods of 7 days duration o Temporary Event Banner—14 days per calendar year and the days may be used consecutively or in 2 periods of 7 days duration • Fees Required: No Fee • Type of Events: Grand Opening, Special Event, and Temporary Event. The content of the banners shall consist of the business name and dates of the promotion. • Has the jurisdiction "relaxed"their standards to assist business owners during the economic downturn?If so,did your jurisdiction do a development code amendment or a moratorium or a different process to allow it? Yes,the City adopted Urgency Ordinance 2009-014 on November 17, 2009.The Urgency Ordinance became effective immediately upon adoption and shall expire on October 6, 2010,after which time it shall automatically expire unless extended by the City Council. The Ordinance added a display period of 90 calendar days for Special Event Banners with a minimum of 14 days between each banner display period. The 90 day Special Event Banner has a fee of$20.00. Claremont • Size: Not to exceed 12 square feet in area or a maximum height of 5 feet if freestanding. • Placement: building facade frontage • Total Allowed: No more than one temporary sign shall be installed per street frontage. • Time Period for Display: No more than 30 days.The Director may approve time extensions for such temporary signs up to an additional 30 days. • Fees Required: Before Urgency Ordinance 2009-19 was adopted,the fees required were$50 for the first 30 days and$50 for a second 30-day extension. With the new Urgency Ordinance,the fees have been waved. • Type of Events: Special events pertaining to a one-time business sales event or similar activity. • Has the jurisdiction "relaxed"their standards to assist business owners during the economic downturn? If so,did your jurisdiction do a development code amendment or a moratorium or a different process to allow it? Yes,the City adopted Urgency Ordinance 2009-19 on November 10,2009.The Urgency Ordinance became effective immediately upon adoption and shall expire on December 31, 2010, unless the City Council extends some or all of the provisions prior to expiration. The Ordinance waved the fee for Temporary Banners as well as established a display period of 60 calendar days. Corona • Size:50 sq. ft. in area, no dimension requirements • Placement: mounted on building façade and not on the roof or extend above the roof parapet. • Total Allowed: 1 banner J -2 - Survey—Temporary Banner Development Standards by other Cities • Time Period for Display: 180 days • Fees Required: $130.00 • Type of Events: Special Sales, Grand Opening,or Promotional Event. Banners shall not augment existing permanent signs by advertising the same massage. • Has the jurisdiction"relaxed"their standards to assist business owners during the economic downturn?If so,did your jurisdiction do a development code amendment or a moratorium or a different process to allow it? Yes,the City amended their code to increase the time period for businesses to display their temporary banners from 90 days to 180 days. Diamond Bar • Size: o Special Event—50 sq.ft. in area, no dimension requirements o Promotional Advertising—25 sq.ft.in area, no dimension requirements o Business Identification—50 sq.ft. in area, no dimension requirements • Placement: o Special Event—Business tenant facade, lease area for organizations o Promotional Advertising—Business tenant facade o Business Identification—Business tenant facade • Total Allowed: o Special Event—No Limit o Promotional Advertising—1 per business o Business Identification—2 per business • Time Period for Display: o Special Event—A business or commercial center may be allowed to display special event signs or banners for a grand opening or similar event for six periods per calendar year for a maximum of 14 days per event.An organization may be allowed to display special event signs or banners in any zoning district for a period of up to 2 weeks. Periods up to 60 days may be approved by the Director if the applicant provides written justification. o Promotional Advertising—maximum of 30 days within a 90 day period and a maximum of 90 days per calendar year o Business Identification—90 days and one time extension may be granted by the Director • Fees Required: Permit Fee=$25.00/Removal Deposit=$100.00 • Type of Events: o Special Event—Grand Opening or Community Event. Special Event signs shall not include promotional advertising. o Promotional Advertising—to promote a particular event, sale, or product o Business Identification—for the identification of a new business until permanent signs can be installed • Has the jurisdiction"relaxed"their standards to assist business owners during the economic downturn? If so,did your jurisdiction do a development code amendment or a moratorium or a different process to allow it? No,the City has maintained their current standards regarding temporary signs and banners. Fullerton • Size: o Temporary Sign—not to exceed 33%of pane of window glass where sign is to Note: Fullerton defines a be placed "temporary sign"as a sign o Banner—No banner size limit painted on glass or placed • Placement: on the inside of a building o Temporary Sign—Store front windows or structure so as to be o Banner—business facade only, may not be hung from a tree or trees,fencing viewed from the outside.A or other structures. "banner"is a graphic on a • Total Allowed: pliable material that is o Temporary Sign—Unlimited hung on a building by a o Banner—1 every six months rope,cord,cable or other • Time Period for Display: means as a non- o Temporary Sign—30 days maximum in any six-month period permanent attachment. o Banner—30 consecutive days within a six-month period • Fees Required: $98.00 • Type of Events: City does not monitor the types of events a business may use a temporary banner. The City also does not regulate the content that may be displayed on the banner. j • Has the jurisdiction "relaxed"their standards to assist business owners - 3 - Survey— Temporary Banner Development Standards by other Cities during the economic downturn?If so, did your jurisdiction do a development code amendment or a moratorium or a different process to allow it? No, nothing official has been done to relax standards as it is an issue for Community Preservation to enforce. The Planner I spoke too had not heard that there was a relaxation of standards for banners, signs, etc. Los Alamitos • Size:Total temporary signs shall not exceed a total aggregate area of more than one square foot per lineal foot of building frontage on a public street, and shall not exceed a total aggregate area of thirty-two(32)square feet. Building sites with one hundred (100) lineal feet of frontage or more on a public street may be allowed an i aggregate area of temporary signs not to exceed fifty(50)square feet. Tenants or sites with less than twenty-four(24) linear feet of building frontage may be allowed twenty-four(24) square feet by right. Individual tenants within a center may be allowed a total aggregate area of one square foot per lineal foot of store frontage at the main entrance, which shall not exceed twenty-four(24)square feet. o Grand Opening/Liquidation-shall not exceed a total aggregate area of more than one square foot per lineal foot of building frontage on a public street; the banner shall not exceed an aggregate area of thirty-two(32) square feet. o Nonprofit Organization Temporary Signs-Copy of signage may contain names, logos, or corporate sponsors but the names, logos,or corporate sponsors may not exceed one-fourth of the aggregate area of signage. Sign area,specific locations, colors,and materials shall be submitted for review by the director. If approved, a temporary sign permit shall be issued including the expiration date, • Placement:Temporary signs shall be erected or placed only upon the site in which they are intended to advertise.Off-site temporary signs shall not be allowed, except as for Grand Opening/Liquidation. • Total Allowed: One temporary sign only, per street frontage, is allowed for each business. In no case shall a temporary sign obstruct an adjacent sign. • Time Period for Display: o Promotional Advertising—A business may be granted a permit to display on- I site temporary signs for a maximum of ninety(90)days within a twelve (12)- month period.This can be accrued in multiple or consecutive days up to ninety(90)days. o Calendar Year Permit—Businesses may apply to the director for a calendar year permit. If the director approves the permit,the use of one temporary sign shall only be allowed for up to thirty(30)days. Afterwards, a new temporary sign shall be used for each new event. In no event shall the same temporary sign be used consecutively. The applicant shall request a temporary sign for each event.The director may revoke or disapprove a year long temporary sign permit in the event that the sign is not removed in a timely manner or is not appropriately maintained. o Grand Opening/Liquidation—45 days maximum I o Nonprofit Organization Temporary Signs advertising a special event, on or off- site, including civic, public, religious, educational,or philanthropic events, may be granted a temporary sign permit for no longer than thirty(30)days per occurrence unless extended by the director. • Fees Required: No Fee and requires a Temporary Banner Sign • Type of Events: May be used to promote or advertise special events, civic activities, grand openings or liquidation, and special sales. . • Has the jurisdiction "relaxed"their standards to assist business owners during the economic downturn? If so, did your jurisdiction do a development code amendment or a moratorium or a different process to allow It? Yes, the City adopted Urgency Ordinance 09-06 on September 21, 2009.The Urgency Ordinance became effective immediately upon adoption and shall expire on January 18,2010, unless the City Council extends some or all of the provisions prior to expiration. The Ordinance waved the time period requirement to allow businesses to leave their banners on display as long as needed. Ontario • Size:The total area of all signs in the advertising device shall not exceed an area equivalent to one-half(1/2) of the total sign area allowed for permanent signs for the use, • Placement:to be located on the same site as the use, activity, or structure they identify or advertise • Total Allowed: No Limit• Time Period for Display: 45 days per calendar year -4 - Survey—Temporary Banner Development Standards by other Cities • Fees Required:$20,00 • Type of Events:Any type of event • Has the jurisdiction "relaxed"their standards to assist business owners during the economic downturn?If so,did your jurisdiction do a development code amendment or a moratorium or a different process to allow it? No, the City has maintained their current standards regarding temporary signs and banners. Pomona • Size:3 feet in height by 15 feet in length • Placement: Business tenant facade, lease area for organizations • Total Allowed: 1 per business • Time Period for Display: 30 days maximum with 30 days between each banner displayed. • Fees Required:$13.33 • Type of Events:Any type of event and the content on the banner is not regulated. • Has the jurisdiction "relaxed"their standards to assist business owners during the economic downturn? If so,did your jurisdiction do a development code amendment or a moratorium or a different process to allow it? No,the City has maintained their current standards regarding temporary signs and banners. Rancho Cucamonga • Size:50 sq.ft. max, no limit on length or width,just area • Placement: Building wall of the unit actually occupied by the business, if ground mounted must be immediately adjacent to the tenant. • Total Allowed: 1 per business • Time Period for Display: o Grand Opening—30 days prior,60 days after o Special Event—duration of event not to exceed 45 days o Promotional Advertising—max 9 weeks (4 weeks on,2 weeks off,4 weeks on, 2 weeks off, 1 week on) • Fees Required: $80.00 • Type of Events: Grand Opening, Special Event,and Promotional Advertising • Has the jurisdiction`relaxed"their standards to assist business owners during the economic downturn? If so,did your jurisdiction do a development code amendment or a moratorium or a different process to allow it? No,the City has maintained their current standards regarding temporary signs and banners. ' San Dimas • Size: o Temporary Sign/Banner—No Size Limit o Special Event Banner—See Total Allowed Section • Placement: Business tenant facade and store front windows • Total Allowed: o Temporary Sign/Banner—No more than one banner shall be permitted for any one business at a time.A maximum of six temporary banner permits may be approved for any single business location within a calendar year with the cumulative total of banner display days in such year not to exceed sixty days. The maximum period of any individual banner display shall not exceed thirty days. o Special Event Banner-No more than one banner shall be permitted for any one property at a time.The number,type,size and location of any such banners shall be determined by the development services director as part of the review of the temporary use permits. o Temporary Window Sign—2 per year • Time Period for Display: not to exceed 60 days o Temporary Sign/Banner—See Total Allowed Section o Special Event Banner-The maximum period of any individual banner display shall be not more than two weeks prior to the event and all such banners shall be removed within seven days of the conclusion of the event. o Temporary Signs for Future Tenant Identification (Opening in October or Coming Soon)—permitted up to ninety days prior to planned opening date, subject to approval of the planning director o Temporary Window Sign-A maximum two temporary window sign permits may be approved for any single business location within a calendar year with the cumulative total of banner display days in such year not to exceed thirty days.The maximum period of any individual banner display shall not exceed - 5 - Survey—Temporary Banner Development Standards by other Cities thirty days. "Window sign"means a sign which is painted on or affixed to the exterior or interior side of a window. • Fees Required: $10.00 • Type of Events: Special event such as a Grand Opening, holiday,or civic related special event, or similar announcement unique in nature • Has the jurisdiction "relaxed"their standards to assist business owners during the economic downturn?If so,did your jurisdiction do a development code amendment or a moratorium or a different process to allow it? No,the City has maintained their current standards regarding temporary signs and banners. Upland • Size: o Banner- 120 sq.ft. maximum o Window Sign-Interior and window signs shall not obscure more than 50 percent of the total window area of any window visible from a public street, right-of-way, or parking lot. • Placement: Not more than one banner or pennant shall be displayed on each frontage on a public street, right-of-way, or parking lot. • Total Allowed: One per street frontage • Time Period for Display: a maximum of 8 weeks within each quarter • Fees Required: No Fees • Type of Events:The types of events are not regulated. • Has the jurisdiction "relaxed"their standards to assist business owners during the economic downturn?If so,did your jurisdiction do a development code amendment or a moratorium or a different process to allow it? Yes,the City has established an internal policy that has"relaxed"their standards completely. Business owners are not required to apply for a permit,the size of the banner is not regulated,and the duration of time a business displays a banner is not enforced. Yorba Linda • Size: o Temporary Sign—Permitted in all zones, unlighted signs for each building or business establishment not exceeding an aggregate area of thirty-two (32) square feet shall be permitted. Freestanding signs shall not exceed six(6)feet in height. o Sale Sign—For retail commercial uses in any zone where retail sales or rentals are a permitted or conditional use, sale signs may be permitted while a sale of goods or services is being conducted. Sale Sign shall not exceed six(6)square feet per twenty (20) lineal feet of window or a maximum of six(6)square feet per business with less than twenty(20) lineal feet of window area. o Attraction Signs— • Small Attraction Sign:not exceeding four(4)square feet in area • Large Attraction Sign: greater than four(4) square feet but not exceeding eight(8)square feet in area. The large attraction sign shall have a minimum lineal dimension, in any direction, of two(2)feet. o Charitable Non-Profit Organization Attraction Signs—Maximum size shall not exceed twelve(12) square feet, and a minimum horizontal or vertical dimension shall be two (2)feet. o Banners—size shall not exceed one (1) square-foot per lineal foot of store or business frontage up to a maximum of twenty-five(25) square feet. • Placement: o Temporary Sign—unlighted signs for each building or business establishments tenant lease area. o Sale Sign—signs shall be displayed only in the show windows of the building wherein the business is conducted. o Attraction Signs— • Small Attraction Sign: permitted on the side of the building where the main entrance to the business is located.The attraction sign may not extend above or exceed the height of the eave. The attraction sign for a business may not be attached to any portion of the building that the business does not physically occupy. • Large Attraction Sign: permitted on the side of the building where the main entrance to the business is located. The large attraction sign -6- Survey—Temporary Banner Development Standards by other Cities may instead be located on the side of the building where the main entrance to the business is not located if that side of the building directly fronts a public right-of-way, and if that side of the building fronting on the street is set back no more than thirty(30)feet from the public right-of-way. Also,the large attraction sign board shall be a permanent frame or background affixed to the building,with changeable copy or text. o Banners—banner shall be affixed to, and be parallel to, the building wall. • Total Allowed: o Attraction Signs— .1 Small Attraction Sign:one (1) single-faced attraction sign • Large Attraction Sign: one(1)single-faced attraction sign o Banners—A maximum of one (1) banner per business is allowed. In cases where businesses have more than one frontage and entrance, a maximum of two(2) banners may be approved. • Time Period for Display: o Attraction Signs—Attraction signs may be permitted for a time period not exceeding a maximum of ten (10)consecutive days, three (3)times per year unless the Community Development Director or Planning Commission authorizes an extension of the time periods. o Charitable Non-Profit Organization Attraction Sign-Signs may be placed for periods of up to four(4)weeks preceding the event or attraction, and must be removed within twenty-four(24) hours following termination of the event or attraction. o Banners—Permits shall be issued for a period not exceeding ten (10) consecutive days per quarter. Grand openings banners advertising a newly opened business may be issued for a period of not exceeding thirty (30)days. • Fees Required: No Fees • Type of Events: o Attraction Signs—Such sign shall only be used for the purpose of indicating products for sale or rent and/or their associated prices by that business at that location. o Banners-Banners advertising special events,such as sales and promotions and Grand Openings. • Has the jurisdiction"relaxed"their standards to assist business owners during the economic downturn?If so,did your jurisdiction do a development code amendment or a moratorium or a different process to allow it? The City Council adopted a Temporary Banner Sign Policy on November 3,2009, to relax the standards in relations to the existing banner sign ordinance. The purpose of the adoption of the Policy was to assist local businesses in generating more business in light of the current economic climate. As stated above,Yorba Linda Zoning Code allows businesses to display special event banners for ten (10) consecutive days per quarter.The adopted Policy extended the display period to a total of twenty(20)consecutive days per quarter.The Policy also allows businesses one"free"weekend per month where temporary banner signs are allowed without the need of a temporary use permit and shall not be counted towards their overall allotment of twenty(20)days per quarter.The"free"weekend shall coincide with the 2nd weekend of every month. The Temporary Banner Sign Policy took effect immediately and will expire on July 1, 2010, at which time the P _ Ci Council ma vote to delete,modi or extend the .olio . -7-